Why Communication?


Communication positions are always important to the U.S. economy. Television, Internet, video game, cable, film, advertising companies, newspapers, and public relations firms are some of the most dynamic and successful businesses.  

In the business world, managers in both large and small corporations must communicate effectively with their customers, their employees, their suppliers, and even their competitors.  They must motivate, train, and inform.  They must persuade, innovate, and change.  All of this requires excellence in communication and employees who are visionaries, problem solvers, specialists, and technicians.  It does not matter what position you hold in an organization today;  communication skills are essential to success.

An advantage of majoring in communication is that communication majors are well schooled in traditional communication skills.  Even in a time of heavy technology use and influence, recruiters still list traditional communication skills—writing, speaking, presenting, and listening- as the most important factor for hiring decisions.  

Look around where you work, where you volunteer, and in your classes.  Those who rise to the top are knowledgeable people who communicate well and motivated people who communicate well.  

So, if you want to make your life a story of success, the place to start is the Department of Mass Communication.


More is expected of today’s college graduates.  Not only they need to be well grounded in their major, they must also have the necessary technology-related skills when they graduate.  Employers have always emphasized internships during college, and now this experience is taking on greater importance than before.  Learning technical skills using the necessary equipment enhances and balances the classroom activities.

For employers time and money are important.  Prospective employees with the required skills and technical know-how save both time and money for a business.  With minimum training, the new employee can begin to function on the job effectively.  

The Internet and World Wide Web have been integrated into the routines of almost all businesses.  This is especially true in contemporary media industries. Advertising agencies, television stations, feature film companies, newspapers, public relations firms are doing some of their work online.  Expertise in technical and computer skills increase an employee’s productivity.  They help employees communicate more effectively. 

The Department of Mass Communication requires an internship for all its mass communication majors.  We partner with agencies inside and outside the Department.  Our partners include local and regional television and radio stations, newspapers and other media outlets, as well as out-of-state sites.